Perception of Hotel Amenities among Visitors to Makkah: A Questionnaire-based Study

Perception of Hotel Amenities among Visitors to Makkah: A Questionnaire-Based Study

Study Objective:

To assess the perception, preferences, and satisfaction of visitors to Makkah regarding hotel amenities, considering the unique cultural, religious, and service expectations of the region.

Methodology:

1. Target Audience:
   • Visitors to Makkah, including pilgrims (Umrah and Hajj) and other travelers.
2. Sample Size:
   • A minimum of 300 participants, ensuring diverse demographic representation (age, gender, nationality, and purpose of visit).
3. Data Collection Method:
   • A structured questionnaire distributed physically and online through social media and hotel networks.

Key Sections of the Questionnaire:

A. Demographics

1. Age:
   • Under 25 / 26–35 / 36–50 / Above 50
2. Gender:
   • Male / Female
3. Nationality:
   • [Open-ended or multiple-choice based on major visitor demographics]
4. Purpose of Visit:
   • Hajj / Umrah / Business / Leisure / Other
5. Length of Stay:
   • Less than 3 days / 3–7 days / Over 7 days

B. Accommodation Details

6. Type of Accommodation:
   • 5-star hotel / 4-star hotel / Budget hotel / Serviced apartment
7. Proximity to Haram:
   • Walking distance / Shuttle service required / Other

C. Importance of Hotel Amenities

Participants rate the following amenities on a scale of 1–5 (1 = Not important, 5 = Extremely important):
8. Cleanliness and hygiene.
9. Comfortable beds and linens.
10. Proximity to the Grand Mosque (Masjid Al-Haram).
11. Availability of prayer facilities.
12. 24/7 room service.
13. High-speed Wi-Fi.
14. Dining options (local and international cuisine).
15. Transportation services (airport shuttles, Haram shuttles).
16. Family-friendly facilities (kids’ play areas, larger rooms).
17. Multilingual staff.
18. Price and value for money.

D. Satisfaction with Hotel Amenities

Participants rate their satisfaction with their most recent stay:
19. Cleanliness:

• Very dissatisfied / Dissatisfied / Neutral / Satisfied / Very satisfied

20. Prayer facilities:

• Same scale as above.

21. Dining options:

• Same scale as above.

22. Wi-Fi quality:

• Same scale as above.

E. Open-Ended Questions

23. What hotel amenity is most important to you when visiting Makkah, and why?
24. What improvements would you suggest for hotels in Makkah?

Data Analysis:

1. Quantitative Analysis:
   • Use statistical tools (e.g., SPSS) to identify trends and correlations between demographics and amenity preferences.
2. Qualitative Analysis:
   • Thematic analysis of open-ended responses to gain deeper insights.

Expected Outcomes:

• Identification of top amenities valued by visitors.
• Insights into how satisfaction levels vary across demographics.
• Recommendations for hotels to improve guest experiences, enhancing both comfort and cultural alignment with Makkah’s spiritual significance.

This study will provide valuable insights for hoteliers and policymakers in enhancing hospitality services tailored to the unique needs of visitors to Makkah.